About Us

01

Brand Origin

Founded in 2010, Autogen has an inspiring story behind it. Our founder, Rick, is an outdoor enthusiast who often goes camping with friends to enjoy the beauty of nature. However, a single camping trip changed his life.

On a sunny weekend, Rick and his friends drove to a remote valley, eager to embark on a two-day hiking adventure. After a day filled with exploration, they set up camp and gathered around a campfire, ready to share stories. Excited to charge his phone and capture the moment, Rick suddenly discovered that the car battery was dead. His friends faced the same issue, and their devices were all powerless. In an instant, the laughter turned into silence, replaced by a feeling of helplessness.

With no way to use their devices, they had to forgo taking pictures and navigating, isolating themselves from the outside world. This experience profoundly impacted Rick, making him realize how inconvenient and anxiety-inducing it could be to lack a reliable power source in critical moments. At that moment, he resolved to change this reality. Drawing from his technical background, Rick envisioned developing safe and convenient power solutions to help others stay connected and secure in similar situations.

Thus, Autogen was born. Rick aimed to provide not only high-performance power products but also to instill confidence and safety in users across various scenarios.

02

Vision and Mission

Autogen's mission is to "Guard Every Moment of Peace." We aim to enhance user safety and convenience through technological innovation, both in daily life and during emergencies. Our vision is to be the trusted tech partner for consumers, whether during outdoor adventures, long journeys, or family emergencies—Autogen products are always there to provide reliable support.

03

Core Values

The name "Autogen" symbolizes "Automated Technology (Auto)" and "Energy (Gen)," reflecting our commitment to innovation and efficiency in product design. We focus on developing high-performance emergency power products such as:

  • Jump Starters: Designed to quickly revive car batteries, ensuring users can get back on the road in emergencies.
  • Jumper Cables: Safe and durable, these cables allow users to handle battery issues quickly and efficiently.
  • Marine Battery Chargers: Specifically designed for water activities, ensuring boats have ample power for worry-free navigation.

These products are all aimed at providing comprehensive safety for users, allowing them to feel secure in any situation.

04

Sustainability

Alongside our pursuit of technological innovation, Autogen is deeply committed to environmental protection and sustainability. We utilize recyclable materials in product development and design energy-efficient solutions to minimize our ecological footprint. Our goal is to guide consumers toward eco-friendly products, helping them reduce their carbon footprint and embrace more sustainable lifestyles. For instance, we are developing solar-powered charging devices, encouraging users to enjoy nature while also contributing to environmental care.

05

We believe that building a brand story from the user's perspective is essential. Autogen showcases various usage scenarios, helping consumers feel the brand promise of "Peace of Mind in Any Situation":

  • Outdoor Adventures: Demonstrating our products in camping and hiking scenarios, allowing users to see how they can keep their devices charged in extreme environments.
  • Travel: Sharing real-life examples of overcoming emergencies on the road with Autogen products, ensuring users stay connected.
  • Home Emergencies: Showcasing true stories of how Autogen products provided peace of mind during power outages or equipment failures.

We also encourage users to share their success stories and experiences on our social media platforms, fostering brand credibility and community engagement.

01

Brand Origin

Founded in 2010, Autogen has an inspiring story behind it. Our founder, Rick, is an outdoor enthusiast who often goes camping with friends to enjoy the beauty of nature. However, a single camping trip changed his life.

On a sunny weekend, Rick and his friends drove to a remote valley, eager to embark on a two-day hiking adventure. After a day filled with exploration, they set up camp and gathered around a campfire, ready to share stories. Excited to charge his phone and capture the moment, Rick suddenly discovered that the car battery was dead. His friends faced the same issue, and their devices were all powerless. In an instant, the laughter turned into silence, replaced by a feeling of helplessness.

With no way to use their devices, they had to forgo taking pictures and navigating, isolating themselves from the outside world. This experience profoundly impacted Rick, making him realize how inconvenient and anxiety-inducing it could be to lack a reliable power source in critical moments. At that moment, he resolved to change this reality. Drawing from his technical background, Rick envisioned developing safe and convenient power solutions to help others stay connected and secure in similar situations.

Thus, Autogen was born. Rick aimed to provide not only high-performance power products but also to instill confidence and safety in users across various scenarios.

02

Vision and Mission

Autogen's mission is to "Guard Every Moment of Peace." We aim to enhance user safety and convenience through technological innovation, both in daily life and during emergencies. Our vision is to be the trusted tech partner for consumers, whether during outdoor adventures, long journeys, or family emergencies—Autogen products are always there to provide reliable support.

03

Core Values

The name "Autogen" symbolizes "Automated Technology (Auto)" and "Energy (Gen)," reflecting our commitment to innovation and efficiency in product design. We focus on developing high-performance emergency power products such as:

  • Jump Starters: Designed to quickly revive car batteries, ensuring users can get back on the road in emergencies.
  • Jumper Cables: Safe and durable, these cables allow users to handle battery issues quickly and efficiently.
  • Marine Battery Chargers: Specifically designed for water activities, ensuring boats have ample power for worry-free navigation.

These products are all aimed at providing comprehensive safety for users, allowing them to feel secure in any situation.

04

Sustainability

Alongside our pursuit of technological innovation, Autogen is deeply committed to environmental protection and sustainability. We utilize recyclable materials in product development and design energy-efficient solutions to minimize our ecological footprint. Our goal is to guide consumers toward eco-friendly products, helping them reduce their carbon footprint and embrace more sustainable lifestyles. For instance, we are developing solar-powered charging devices, encouraging users to enjoy nature while also contributing to environmental care.

05

We believe that building a brand story from the user's perspective is essential. Autogen showcases various usage scenarios, helping consumers feel the brand promise of "Peace of Mind in Any Situation":

  • Outdoor Adventures: Demonstrating our products in camping and hiking scenarios, allowing users to see how they can keep their devices charged in extreme environments.
  • Travel: Sharing real-life examples of overcoming emergencies on the road with Autogen products, ensuring users stay connected.
  • Home Emergencies: Showcasing true stories of how Autogen products provided peace of mind during power outages or equipment failures.

We also encourage users to share their success stories and experiences on our social media platforms, fostering brand credibility and community engagement.

Autogen is more than just an automotive accessories brand; we are the guardians of our users in both daily life and unexpected situations. Through high-performance tech products, we aim to bring reassurance and security to every moment. In the future, we will continue our commitment to innovation and sustainability, striving to be an indispensable safety partner in your life. We believe Autogen will enhance your adventures with fun and safety, ensuring every journey is worry-free.